Photoshop

My entrepreneurial idea is Shoot, Score, Scout. Also called S3, Shoot, Score, Scout is a basketball scouting database that doubles as an app. The beauty of the idea is it allows the user to be an "expert" and share their opinions with other basketball fans, writers, players and coaches.

In the lab this week, we worked with Photoshop. I've worked with it in the past as well, so I know it's an extremely valuable tool. I think it could vastly improve my product. Photoshop is a useful tool in branding for graphics as well as working with certain pictures. For "Shoot, Score, Scout," Photoshop would mainly be used for the banners on the app and site.

Each page needs a banner to go along with the over-arching banner of the site/app. The banners could easily be created in Photoshop without taking too much time. Another tool I'd like to use for the site is a flow chart or a "hotness" of a player. Depending on a players' ratings and statistics, players could be separated into "hot," "hotter," "-," "cold," and "colder." Photoshop can help depict those hotness of a player by using either warm or cool colors in its banner.

Also, Photoshop can be used to make Graphics on our staff page. Instead of having one big picture, a large graphic stating all of our information and background can be put in one place. Photoshop would allow that to be aesthetically pleasing while working well within the scheme of the site.