For my review, I chose to research and look at Michael Litos, a basketball blogger who has expanded his brand with entrepreneurial ideas in journalism and multimedia projects. He has been able to open a production company that produces highlights and week-in-review type packages. Litos' blog can be found at www.caahoops.com.
Litos will post a blog-post two-four times each week. The topics include predictions on how games will result, vibes from previous interviews and the world of basketball, in general. He attracts readers with his attention to minute details and by detailing teams that otherwise don't get as much attention. His transparency and work as a trust agent has helped him build his brand and the success of his blog. Litos mostly covers CAA men's basketball in his blogging, and he's been able to expand his audience thanks to his entrepreneurial skills.
However, Litos has failed to truly engage with his wide audience. Something he needs to do is create more back-and-forth between him and his readers. He gets many comments, but he doesn't respond to them. Also, Litos, for some reason, doesn't post his multimedia pieces on his blog. If he wants to be a truly successful blogger, he has to incorporate all of his talents into his CAAHoops blog.
No comments:
Post a Comment