Sunday, February 19, 2012

Analysis of Competitors

My idea is Shoot, Score, Scout, which is an interactive scouting database for college and professional database. The user creates the content, and the best content is highlighted through the app.

I'm competing with mostly message boards and some blogs for my users. On message boards, fans interact with each other but the conversations can get muddled by useless trolls. Blogs also provide an area for fans to engage, but they don't get to create the content.

A major message board that I'd compete with is CAAZone. The Zone, as it's called by many of its users, is frequented by fans up and down the East Coast mostly. It is nichified, more nichified than my app, as it deals with just college basketball. However, there's no mobile app for it and there is no photo element to the site. Many users from this site would be part of my target demographic, though. CAAZone doesn't really market itself. It relies more on word of mouth and other blogs to spread info about it. Aesthetically, it's not too strong, but it has developed over time and has a loyal following.

Another competitor would be TrueHoop blog on ESPN. Many basketball fans go to this blog to comment and engage with other fans. Each fan insists that they're right and most comment often over the course of the season. A weakness for TrueHoop is that the font is small and hard to read. The design of the site in general, is just not that strong. TrueHoop doesn't market but ESPN links users to it, so there's not as much of a need for it.

Those are the two main competitors for Shoot, Score, Scout.

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